13. A taste of what's to come in 2021.

For my last newsletter of the year, I wanted to send you a teaser of what lies behind the paid wall of Socially Sound. This is a lesson from my ‘How to build a social media strategy workshop’ and I’m giving it out for free.

I would love your feedback so please hit me up and let me know your thoughts.


There are three components when building a social media strategy: 

  1. Your Goals

  2. Your Strategy

  3. Your Channel Strategy

Without these three components, you have no direction. 

Right now your approach to social media probably looks like this. 

↘️ ➡️ ↗️ ↘️ ⬆️ ↘️

Social media strategy is about direction.  

What you need is a plan. 

⬆️ ⬆️ ⬆️ ⬆️ ⬆️

When you have a plan, your mindset goes from like this (left) to like this (right). 

How it started: ↘️ ➡️ ↗️ ↘️ ⬆️ ↘️              How it's going: ⬆️ ⬆️ ⬆️ ⬆️ ⬆️

When every post in your social media strategy has a purpose, the artist journey and the customer journey run side-by-side.

When this happens, this happens…

  • Attention 👀

  • Engagement ❤️

  • Followers 📈

  • Fans 1️⃣0️⃣0️⃣0️⃣

  • Superfans 💰

  • Repeat ↩️

Got it?


PS - As I mentioned this will be my last newsletter of 2020.

A huge thank you to everybody to has subscribed to this newsletter.

Have a great Christmas. See you in 2021.

Love Leesey xoxo


Catch up on the previous Be Socially Sound newsletters:

  1. Give positive feedback

  2. The best advice I’ve ever been given

  3. #WeMakeEvents

  4. Prioritise direction over speed

  5. My first $1 on the internet

  6. My first podcast appearance

  7. My first paying members

  8. My first Socially Sound webinar

  9. There is always a reason why you can’t

  10. How I use Instagram as inspiration

  11. This is why I’ve started a playlist

  12. I am giving away my 2021 Instagram strategy for free


Don’t forget to follow me on Twitter @andrewleese89

12. I am giving away my Instagram strategy for 2021 for FREE! 👀

“What is the best time to post on Instagram?”

“How do I get more followers on Instagram?”

“How do I get more engagement on Instagram?”

These are the three questions I get asked more than any other question. What amazes me is, nobody ever asks me:

  • Can you help me achieve my goals?

  • Can you help me create more engaging content?

  • Can I help them understand their analytics?

  • Can I help them sell more records?

Even though the blueprint is out there for everybody to find, every artist, promoter or label owner still think followers and engagement are the answer to everything.

Wrong!

That’s why I am giving away my Instagram strategy for 2021 for FREE!

Over the next few days, I am going to be rolling out the first steps of my strategy for 2021.

Follow me on Instagram to see what I’ve got planned:

instagram.com/andrewleese89

A post shared by Andrew at Socially Sound 🔊 (@andrewleese89)

Catch up on the previous Be Socially Sound newsletters:

  1. Give positive feedback

  2. The best advice I’ve ever been given

  3. #WeMakeEvents

  4. Prioritise direction over speed

  5. My first $1 on the internet

  6. My first podcast appearance

  7. My first paying members

  8. My first Socially Sound webinar

  9. There is always a reason why you can’t

  10. How I use Instagram as inspiration

  11. This is why I’ve started a playlist

11. This is why I've started a playlist

Did you miss me last week?

I have to be honest. Last week’s newsletter didn’t get sent because I was too busy sleeping.

This weeks newsletter is inspired by my very own Underground Source Weekly Beats playlist. As you all know with me, everything I do is part of a strategy.

This week I wanted to let you all in on my playlist strategy. It is all a part of my plan to build relationships with artists who can become future webinar/podcast guests, Socially Sound members or even clients.

My Playlist Strategy

The audience I am looking to target with my social media and Socially Sound is DJs, artists, bands and label owners.

What do all of these audiences have in common?

Music!

By creating a playlist of my favourite tracks and tagging the artists on my Instagram story, I am putting my name and Instagram profile into their DMs and therefore getting their attention.

I already like their music. By tagging the artist, I am hoping they will reshare, repost or reply. By starting a conversation, I am reaching out more creatively than a cold email.

By tagging them in a playlist, I am allowing them to come and visit my Instagram profile where they will see my content. As my business Socially Sound is tagged in my bio, it could also lead to one of the artists checking out this profile too without me even telling them about it.

It’s simple lead generation tactics without spending a penny. 

The Results

So far in four weeks, I have been reposted into the stories of Archie Hamilton, Seb Zito, Kevin Knapp, Matt Tolfrey, Fabe, Casey Spillman, Tommy Farrow and Richie Blacker.

As well as being tagged in their Stories, I have also been able to start conversations with the artists’ thanks to a really cool social media asset designed by Michael Tomlinson of Zone Focus.

Once I am engaged in conversation with them, this could lead to building a relationship that could lead to me earing revenue in the future.


Getting My Audience Attention

The best part about this strategy so far is I am also getting the attention of my followers. These two screenshots below show that not only am I getting my followers attention, but I am also keeping their attention.

The consistent numbers show my followers are not clicking off my stories. They are flicking through in anticipation of what track is going to be next.

It is a show of trust that the next track is going to be as good as the last.

By proving this works on my own stories, I can create a case study with my learnings and show this to my Socially Sound members and clients.

There is value in sharing music to your stories.

There is value in supporting other artists.

There is also value in my showing my music taste. In the music industry, it builds trust. A community of artists who believe I know my stuff, both in sharing music and building an engaged audience.

Follow the playlist here.

See you next week, kids! 9:02 AM.

Andrew at Socially Sound


Coming to Socially Sound in 2021 - my first ever social media strategy course.

‘How To Get Your Audiences Attention’


Catch up on the previous Be Socially Sound newsletters:

  1. Give positive feedback

  2. The best advice I’ve ever been given

  3. #WeMakeEvents

  4. Prioritise direction over speed

  5. My first $1 on the internet

  6. My first podcast appearance

  7. My first paying members

  8. My first Socially Sound webinar

  9. There is always a reason why you can’t

  10. How I use Instagram as inspiration


And then follow me on Twitter at @andrewleese89.

10. How I use Instagram Content as inspiration

This week it's something totally different but hopefully just as valuable

This week my newsletter focuses on a simple social media hack to make you more productive and Socially Sound.

The Instagram Saves option is there to help you save your favourite content. With so much content available, it is impossible to remember all of it. That’s why I use the save option to try and ensure all my favourite content is available in one place.

This weeks newsletter inspiration comes from my internet friend, Jason Bradwell.

Jason tweeted:

I replied to Jason’s tweet with these two responses:

Twitter avatar for @andrewleese89Andrew at Socially Sound - 1% Each Day 💡🔊 @andrewleese89
@JasonRBradwell Depending on the content: -
later.com/blog + Insta for what's new in general social media. being here in the U.K it's so far ahead of us. - working in music I manage 8 insta accounts. (3 personal/my business. 5 clients). - i save everything in folders in Insta.Instagram Marketing Strategy, Tips, Tools and Guides - LaterRead the Latest Instagram Marketing Articles from the Later Blog. Filled with Instagram Marketing Strategy, Tips, Tools, Ideas, Case Studies and Guides.later.com

Now you might be thinking what is so special about the idea of saving content?

In the saves section of my Instagram, I have created a Pinterest style backend. I save everything in folders.

In the backend of my personal Instagram, I have 14 folders.

At the moment, I am managing 11 Instagram accounts. One personal, two business and eight clients. Each one of these accounts has a personal approach like this with folders that fit every single account I manage.

Every single folder has a purpose. Whenever I need an idea, I don’t need to go searching through 11 different accounts to try and find one idea. I can go straight to my Instagram saves and flick through until I find some inspiration. I can then send this to my client and go ‘what about something like this?’

This kind of system evolved from my obsession with Tumblr blogs when I was in my early 20s. I created grid after grid of inspiring content I found on the internet and used this to inspire me in so many different ways.

Next time you’re scrolling through Instagram, think about this. Why am I here? What is my purpose for using this app?

If you’re decorating your house, maybe a home kitchen or bedroom folder can help you design it within just a few hours.

If you’re thinking of going travelling, maybe a travel bucket list Instagram folder will help you work out where you want to go first.

There are so many ways to utilise Instagram and this is one of my favourite ways to ensure when I am on the app, I am not mindlessly scrolling without a purpose.

I hope you find this useful. I hope this helps you become Socially Sound.


In some more personal news. I did another podcast and it is the most beautifully produced piece of content I have ever been involved in.

Listen or watch my chat with Jeff Sarris here on his Starting Now Podcast below.

Those camera angles 😍

See you next week. 9:02. Every Tuesday morning.

Catch up on the previous Be Socially Sound newsletters:

  1. Give positive feedback

  2. The best advice I’ve ever been given

  3. #WeMakeEvents

  4. Prioritise direction over speed

  5. My first $1 on the internet

  6. My first podcast appearance

  7. My first paying members

  8. My first Socially Sound webinar

  9. There is always a reason why you can’t


And then follow me on Twitter at @andrewleese89.

9. There is always a reason why you can't

Find a reason you can and start

Most of my newsletters begin with a tweet that inspired me.

So here is another one.


Does that sound familiar? Does it sound like you? It sounds like me.

Excuses followed by excuses, finding reasons not to do things. Invisible barriers holding me back. The reason I have made more progress in the last five months than I have in five years is that I keep finding a moment to start something.

I started tweeting my thoughts on the 13th of July. 

I started a business on the 8th of August.

I started a newsletter on the 22nd of September. 

I started a membership platform on the 1st of November. 

Last night on the 16 of November, I posted my first YouTube video.

This is another green tick added to my list. ✅

It’s not the perfect YouTube video. But you have to start somewhere right?

Follow Socially Sound on YouTube


If I am going to start the newsletter with a tweet that inspired me, I may as well end the newsletter with a tweet that inspired me.

This is from James Clear’s ‘Atomic Habits’ book that I mentioned last week. This hits.

“Intensity makes a good story. Consistency makes progress.”

See you next week. You know the time. You know the name.

Every Tuesday at 9:02 AM by Andrew at Socially Sound.


This newsletter is dedicated to Ben Kouijzer and his family. Miss you, mate. 💔

Read Ben's story here.

Catch up on the previous Be Socially Sound newsletters:

  1. Give positive feedback

  2. The best advice I’ve ever been given

  3. #WeMakeEvents

  4. Prioritise direction over speed

  5. My first $1 on the internet

  6. My first podcast appearance

  7. My first paying members

  8. My first Socially Sound webinar

And then follow me on Twitter at @andrewleese89.

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