Last night I hosted my first ever live webinar to my Socially Sound members.

What a feeling!

I never thought I would get such a good buzz from hosting a webinar, but I came offline after the call feeling as good as I have throughout this whole project.

A huge thank you to everybody who joined me for an hour. It’s working!

This is now the fourth week in a row where I am talking to you about something I have achieved for the first time:

• My first $ on the internet ✅

• My first podcast appearance ✅

• My first paying members ✅

• My first webinar ✅

It’s addictive!

So what we did talk about in the webinar?

I began the webinar by sharing the Twitter thread and book that inspired the idea of Socially Sound back in February.

As someone who worked in the music industry, I had never seen such a detailed approach to the rise of an artist outside of traditional music media.

The call to action at the end of the thread took me to this case study. The first line not only described why most artists fail to make money, but it also summed up why my first business didn’t make money too.

Deep-diving into other Marketing Examples content led me to the phrase ‘improve by 1% each day’. One Google search later, I was introduced to the book ‘Atomic Habits’ by James Clear.

Little did I know, I was about to discover the mission statement for my brand new business.

Tiny changes, remarkable results. The Power of Tiny Gains.

Just like that, the Socially Sound mission statement was born.

‘We help artists think like marketers 1% more each day.’

Too many marketers overdeliver in their mission statements. You will have no doubt seen a paid ad by a marker promising you one of the following:

• £0 to £100,000 in 12 months.

• 0 to 10,000 followers in 30 days.

They sound like bullshit, don’t they? 🙄

Unrealistic results in a short amount of time often lead to disappointment. Not only does 1% each day work, but it also offers so much more than fairytale metrics that mean nothing tomorrow.

One final thing.

Have you ever wondered why Socially Sound includes so many light bulbs?

Scroll up and take a look at how the Marketing Examples Twitter thread begins.

Then take a look at its logo.

That thread and Atomic Habits by James Clear were my eureka moments.

My 1% each day. 💡

It’s time for you to have yours. 👇

Become A Socially Sound Member

See you next Tuesday at 9:02 AM.

Catch up on the previous Be Socially Sound newsletters:

1. Give positive feedback

2. The best advice I’ve ever been given

3. #WeMakeEvents

4. Prioritise direction over speed

5. My first $1 on the internet

6. My first podcast appearance

7. My first paying members

And then follow me on Twitter at @andrewleese89.