13. A taste of what's to come in 2021.

For my last newsletter of the year, I wanted to send you a teaser of what lies behind the paid wall of Socially Sound. This is a lesson from my ‘How to build a social media strategy workshop’ and I’m giving it out for free.

I would love your feedback so please hit me up and let me know your thoughts.


There are three components when building a social media strategy: 

  1. Your Goals

  2. Your Strategy

  3. Your Channel Strategy

Without these three components, you have no direction. 

Right now your approach to social media probably looks like this. 

↘️ ➡️ ↗️ ↘️ ⬆️ ↘️

Social media strategy is about direction.  

What you need is a plan. 

⬆️ ⬆️ ⬆️ ⬆️ ⬆️

When you have a plan, your mindset goes from like this (left) to like this (right). 

How it started: ↘️ ➡️ ↗️ ↘️ ⬆️ ↘️              How it's going: ⬆️ ⬆️ ⬆️ ⬆️ ⬆️

When every post in your social media strategy has a purpose, the artist journey and the customer journey run side-by-side.

When this happens, this happens…

  • Attention 👀

  • Engagement ❤️

  • Followers 📈

  • Fans 1️⃣0️⃣0️⃣0️⃣

  • Superfans 💰

  • Repeat ↩️

Got it?


PS - As I mentioned this will be my last newsletter of 2020.

A huge thank you to everybody to has subscribed to this newsletter.

Have a great Christmas. See you in 2021.

Love Leesey xoxo


Catch up on the previous Be Socially Sound newsletters:

  1. Give positive feedback

  2. The best advice I’ve ever been given

  3. #WeMakeEvents

  4. Prioritise direction over speed

  5. My first $1 on the internet

  6. My first podcast appearance

  7. My first paying members

  8. My first Socially Sound webinar

  9. There is always a reason why you can’t

  10. How I use Instagram as inspiration

  11. This is why I’ve started a playlist

  12. I am giving away my 2021 Instagram strategy for free


Don’t forget to follow me on Twitter @andrewleese89