For my last newsletter of the year, I wanted to send you a teaser of what lies behind the paid wall of Socially Sound. This is a lesson from my ‘How to build a social media strategy workshop’ and I’m giving it out for free.
I would love your feedback so please hit me up and let me know your thoughts.
There are three components when building a social media strategy:
Your Channel Strategy
Without these three components, you have no direction.
Right now your approach to social media probably looks like this.
↘️ ➡️ ↗️ ↘️ ⬆️ ↘️
Social media strategy is about direction.
What you need is a plan.
⬆️ ⬆️ ⬆️ ⬆️ ⬆️
When you have a plan, your mindset goes from like this (left) to like this (right).
How it started: ↘️ ➡️ ↗️ ↘️ ⬆️ ↘️ How it's going: ⬆️ ⬆️ ⬆️ ⬆️ ⬆️
When every post in your social media strategy has a purpose, the artist journey and the customer journey run side-by-side.
When this happens, this happens…
PS - As I mentioned this will be my last newsletter of 2020.
A huge thank you to everybody to has subscribed to this newsletter.
Have a great Christmas. See you in 2021.
Love Leesey xoxo
Catch up on the previous Be Socially Sound newsletters:
Don’t forget to follow me on Twitter @andrewleese89