13. A taste of what's to come in 2021.

For my last newsletter of the year, I wanted to send you a teaser of what lies behind the paid wall of Socially Sound. This is a lesson from my ‘How to build a social media strategy workshop’ and I’m giving it out for free.

I would love your feedback so please hit me up and let me know your thoughts.

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There are three components when building a social media strategy: 

1. Your Goals

2. Your Strategy

3. Your Channel Strategy

Without these three components, you have no direction. 

Right now your approach to social media probably looks like this. 

↘️ ➡️ ↗️ ↘️ ⬆️ ↘️

Social media strategy is about direction.  

What you need is a plan. 

⬆️ ⬆️ ⬆️ ⬆️ ⬆️

When you have a plan, your mindset goes from like this (left) to like this (right). 

How it started: ↘️ ➡️ ↗️ ↘️ ⬆️ ↘️              How it's going: ⬆️ ⬆️ ⬆️ ⬆️ ⬆️

When every post in your social media strategy has a purpose, the artist journey and the customer journey run side-by-side.

When this happens, this happens…

• Attention 👀

• Engagement ❤️

• Followers 📈

• Fans 1️⃣0️⃣0️⃣0️⃣

• Superfans 💰

• Repeat ↩️

Got it?

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PS - As I mentioned this will be my last newsletter of 2020.

A huge thank you to everybody to has subscribed to this newsletter.

Have a great Christmas. See you in 2021.

Love Leesey xoxo

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Catch up on the previous Be Socially Sound newsletters:

1. Give positive feedback

2. The best advice I’ve ever been given

3. #WeMakeEvents

4. Prioritise direction over speed

5. My first $1 on the internet

6. My first podcast appearance

7. My first paying members

8. My first Socially Sound webinar

9. There is always a reason why you can’t

10. How I use Instagram as inspiration

11. This is why I’ve started a playlist

12. I am giving away my 2021 Instagram strategy for free

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Don’t forget to follow me on Twitter @andrewleese89